Creature is 15 piece jewellery venture designed by Made in Chelsea star, Lucy Watson. Lucy was initially inspired by nature and her surroundings having grown up in Surrey. Having recently appeared in PETA's latest campaign, I spoke to Lucy about her love of animals, Creature Jewellery, and, of course, Made in Chelsea. Check out what she had to say!
I love animals, and I always have. I grew up around animals, and it made sense for me to develop a product range with something that is so close to my heart. I didn't want to just partner with an existing brand where I didn't have any input, so this was a great way of me creating something. Any money I make from the show I reinvest in my business, and it's given me so much joy to build my own brand. I think it's great to take the inspiration of nature and marry it with fashion. All the pieces are things I would wear, and I hope there is something in the range for everyone.
From being on Made in Chelsea, I have the chance to meet some really interesting people and have access to seeing the mechanics behind some of the biggest fashion and jewellery brands. I decided that I wanted to build and create something that will become a viable business enterprise for me, so I thought now would be a great time!
For the time being, my passion is more aligned with jewellery. I would never say never with a clothing range, but I felt more comfortable exploring the opportunities within a jewellery range.
I am really interested in the cosmetics side of the industry. I think that everyone should use cruelty free cosmetics, and I would definitely love to explore that in the future. I would also love to model with PETA again, as I really support their cause.
I have had an amazing response. The website crashed when I launched it! I'm developing new products and I just hope that everyone likes it!
I am developing new products and I am looking to expand online and into new stockists. I am also planning to do an exciting photoshoot for the brand.
I have recently been announced as the face of Lipsy, which is exciting. My book comes out on May 22nd, and I am off to New York to film during the summer for Made in Chelsea.
Creature Jewellery is available online here. And don't forget to watch Made in Chelsea, tonight, at 10pm, on E4.
Lots of love,